Case Study: Global CPG Company achieves 70% reduction in manual tasks and zero errors to speed time-to-market for 200+ brands with Automation Anywhere

Global CPG Company - Customer Case Study

A global consumer packaged goods company working with Mindtree, managing 200+ brands, faced slow time‑to‑market and quality problems because hundreds of agency users relied on a repetitive, manual workflow to get access to its consumer‑facing CMS. The manual process caused delays, errors, and diverted resources from strategic work.

Mindtree deployed Automation Anywhere bots to automate the CMS access‑provisioning workflow end‑to‑end, speeding cycle time, eliminating errors, and delivering 100% process repeatability. The automation reduced time spent on manual tasks by 70%, achieved zero errors, and enabled reallocation of 60% of team members to higher‑value, higher‑skill projects.