Case Study: Core Digital Media achieves 300 hours/month time savings and faster daily insights with Automation Anywhere

Core Digital Media - Customer Case Study

Core Digital Media, headquartered in Los Angeles and owner of sites like LowerMyBills.com and ClassesUSA.com, drives nearly 10 million consumer referrals and over $2 billion in client revenue annually. To deliver timely, high-quality leads it had to manually extract data from about 50 online publishers in various formats—a labor-intensive process that consumed roughly six hours a day and delayed performance insights.

Core Digital deployed Automation Anywhere’s RPA to configure “robots” that capture, interpret and process publisher data, automating extraction for 29 partners within months. The automation delivers daily performance visibility (instead of weekly or late-afternoon reports), frees almost 300 person-hours per month (about $150,000 annually), enabled launching 3,000 extra ads for one publisher in a month, and lets the team focus on higher-value, revenue-generating work.

Core Digital Media

Sujay Kar

Director of Business Intelligence