Case Study: ZS Associates achieves 70% faster reporting and 100% accuracy with Automation Anywhere

Automation Drives Innovation Immediate Business Impact at ZS

ZS is a global professional services firm that delivers analytics-driven product and go-to-market solutions. In its Customer‑Centric Marketing practice, two core offerings—Access Monitor™ and Affinity Monitor™—relied on manual, multi‑module data collation that took up to three months per reporting cycle, tying up a 10‑person analytics team and limiting time for innovation.

ZS implemented RPA with Automation Anywhere on AWS, integrating Python, VBA, Unix scripts and machine learning to automate data entry, validation and reporting. More than 25 task bots were deployed, delivering 70% faster turnaround, 100% accuracy, and freed analysts to focus on higher‑value work while paving the way toward self‑service, scalable solutions.

ZS Associates

Stephen Redden

Principal