Case Study: Quorum generates 1.5x more leads with Automate.io

How Marketing Automation Helped a Data Recovery Platform Generate 1.5x more leads

Quorum, a data recovery and disaster recovery platform, was looking to replace its expensive all-in-one marketing tool, Act-On, with a more flexible best-in-class stack. The team used Unbounce for landing pages, ActiveCampaign and GoToWebinar for nurturing and webinars, and Salesforce for pipeline management, but they struggled to keep these apps in sync manually.

Using Automate.io, Quorum built custom workflows to connect its marketing and sales stack, including syncing Unbounce leads to Salesforce and ActiveCampaign and registering webinar leads in GoToWebinar automatically. Automate.io helped Quorum eliminate repetitive data entry, save 40 hours each month, reduce errors, and increase lead generation by 1.5x by freeing the team to focus more on demand generation.

Quorum

Victor Cheung

Marketing