Case Study: Luna Paper Company processes 10x more orders with Automate.io

How a three-person team processes 10x more orders with Automate.io

Luna Paper Company, a Colorado-based family-run ecommerce business, sells customized guest books and vow books for weddings and other special events. As orders grew, the three-person team struggled to keep up with manual fulfillment across Etsy and Shopify, especially when tracking order data, shipment updates, and customer communications in Airtable, Gmail, and Google Sheets. They needed a way to scale without adding headcount.

Using Automate.io, Luna Paper Company automated key workflows across Etsy, Shopify, Airtable, Gmail, and Google Sheets, including importing order data, logging shipment tracking, updating order statuses, and drafting customer emails. The result was major efficiency gains: the team processes 10x more orders with the same staff, saves three hours a day, and has been able to launch hundreds of new products while spending more time on customer engagement.

Luna Paper Company

Natalie Appel

Co-Founder