Case Study: Yahoo! achieves deeper engagement and monetization with Automated Insights

Yahoo! - Customer Case Study

Yahoo! needed a way to keep millions of fantasy football users engaged with more personalized, timely content at a scale human writers couldn’t match. Working with Automated Insights and its Wordsmith platform, Yahoo! wanted automated draft reports, match previews, and recaps that would inform users and strengthen the entertainment value of Yahoo! Fantasy Football.

Automated Insights delivered natural language generation that produced personalized stories for millions of Yahoo! users each week, with a snarky, human-like tone. The result was over 70 million fantasy football player recaps and a measurable lift in engagement, including over 100 years of incremental audience engagement and increased time spent on page, while also helping Yahoo! monetize content more effectively through higher-value advertising opportunities.

Yahoo

Ken Fuchs

Head of Yahoo! Sports