Case Study: Orlando Magic achieves personalized fan engagement and season ticket renewals with Automated Insights

The Orlando Magic - Customer Case Study

The Orlando Magic faced stiff competition for fans’ attention and season ticket dollars, with many ticket holders unable to attend every game and sometimes trying to resell their seats. To improve engagement and renewals, the team used Automated Insights’ Wordsmith to create personalized in-app and email messaging tailored to each fan’s ticket behavior and preferences.

Automated Insights helped the Orlando Magic automatically turn data-driven insights into customized recommendations, offers, and email copy about options like returning tickets for Magic Money. The results were strong: the personalized emails drove over 80% positive helpfulness responses, while also supporting loyalty program awareness and season ticket renewal efforts.

Orlando Magic

Anthony Perez

Vice President of Business Strategy