Case Study: GreatCall empowers seniors to live more safely and boosts caregiver peace of mind with Automated Insights' Wordsmith

GreatCall, Inc. - Customer Case Study

GreatCall, which provides devices like Jitterbug phones and the 5Star Urgent Response service for older adults, needed a way to present device status and wellbeing information to busy caregivers in plain, respectful language. To address this, GreatCall partnered with Automated Insights and its Wordsmith platform to convert Link app data (device on/charged status, routines, most‑frequented places) into concise, calming narratives tailored for caregivers.

Automated Insights’ Wordsmith now generates over 50,000 personalized activity narratives weekly for Link users, producing a measurable “huge spike” in caregiver engagement after narratives run. The narratives help families monitor safety and routines while preserving privacy by sharing data only with consent, resulting in higher device engagement, increased peace of mind for caregivers, and demonstrable uplift in user interaction for GreatCall.

GreatCall

Chris Gutierrez

Director of Product Innovation