Case Study: Bodybuilding.com boosts app engagement through 100,000+ weekly personalized workout recaps with Automated Insights' Wordsmith

Bodybuilding.com - Customer Case Study

BodyBuilding.com faced low engagement from its BodySpace app: although users logged detailed workout data, the app only showed transactional records and didn’t motivate streaks or highlight larger trends. To deliver a more personal, motivating touch, BodyBuilding.com worked with Automated Insights and its Wordsmith natural language generation platform to create weekly, user-specific workout narratives.

Automated Insights’ Wordsmith generates over 100,000 personalized workout recaps each week, delivered via email with a positive, encouraging tone that users often share on social (#reprecap) and say motivates them to get back to the gym. The solution turned raw stats into contextualized narratives, improved in-app engagement and social sharing, and has prompted BodyBuilding.com to plan further Automated Insights–powered recaps for nutrition and online activity.

BodyBuilding.com

Jamie Loehr

Senior Vice President of E-Commerce