Case Study: Associated Press achieves 12× increase in quarterly earnings coverage (4,400 recaps) with Automated Insights' Wordsmith

Associated Press - Customer Case Study

Associated Press faced a recurring bottleneck each earnings season: reporters manually produced only about 300 corporate earnings recaps per quarter, a time-consuming process that left thousands of company reports unpublished and diverted journalists from higher‑value reporting. To scale coverage and preserve AP style, the Associated Press turned to Automated Insights and its Wordsmith natural language generation platform.

Automated Insights configured Wordsmith to convert Zacks earnings data into AP‑style stories in seconds, enabling AP to publish roughly 4,400 quarterly recaps — a 12× increase over manual efforts — while reducing errors, freeing about 20% of staff time (roughly three full‑time equivalents), and expanding market coverage that independent research linked to increased trading volume and liquidity. Automated Insights’ solution preserved story quality and drew positive reaction from readers and newsroom staff while attracting widespread media attention.

Associated Press

Lou Ferrara

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