Case Study: Fairway Independent Mortgage Corporation achieves faster property listing entry with Automated Dreams

Fairway Independent Mortgage Corporation cuts listing entry time to 55 seconds with Automated Dreams

Fairway Independent Mortgage Corporation, a large US-based real estate lender, faced a significant challenge with its manual process for entering property listings into its CRM, which took 25 minutes per listing and was prone to human error. They partnered with Automated Dreams to automate this data integration, seeking a solution that would work with their existing HomeScout partnership and HubSpot CRM.

Automated Dreams implemented a custom web scraping script that automatically fetches property data from HomeScout using just a URL and organizes it into a custom object within HubSpot. This solution reduced manual data entry time from 25 minutes to under 55 seconds per listing, completely eliminated human errors, and allowed for the rapid creation of new email marketing templates, greatly enhancing operational efficiency and customer trust.

Fairway Independent Mortgage Corporation