Case Study: Alika Design achieves a creative and competitive edge with Autodesk AutoCAD

AutoCAD brings creative and competitive edge to interior designer

Alika Design is the one-woman interior‑design firm of Kelsey Crandall that needed a way to quickly produce accurate, editable plans and visualizations to keep up with a booming residential and commercial market and the rise of e‑Design. To compete and show clients scaled furniture layouts and elevations without re‑sketching, Crandall relies on Autodesk’s AutoCAD (including AutoCAD for Mac) as a core part of her workflow.

Using Autodesk AutoCAD — with downloadable blocks and hatches from the Autodesk site — Crandall now creates and revises drawings herself, eliminating the cost of outsourcing drafters, speeding client approvals, and improving collaboration with contractors. The result: measurable cost savings from in‑house drafting, faster iterations that help clients grasp design choices, and new revenue as other designers hire her AutoCAD skills, enabling Alika Design to expand its business and serve remote clients.

Alika Design

Kelsey Crandall

Alika Design