Autodesk Fusion Lifecycle
36 Case Studies
Case Study: TaylorMade achieves streamlined NPI and centralized product information with Autodesk Fusion Lifecycle
A Autodesk Fusion Lifecycle Case Study
TaylorMade - Customer Case Study
TaylorMade Golf Company (part of Adidas Golf and Ashworth) has built high-performance golf products since 1979. Its product team faced fragmented New Product Introduction (NPI) processes that were scattered across spreadsheets and email threads, causing poor visibility and version control.
Using Autodesk Fusion Lifecycle, TaylorMade centralized and optimized NPI, creating a single source of product information. The solution reduced email-based information flow, ensured version control, and improved collaboration across design, development, marketing, sourcing and external vendors, streamlining product development.
Open case study document...
TaylorMade
Shawn Koutahi
Global Product Manager