Case Study: RocketReach adds timely buying signals to its contact database with Autobound

RocketReach adds 48 buying signals in 1 month with Autobound

RocketReach, a major contact-data platform with over 700 million professionals and 60 million companies, faced the challenge of providing its users with not just the right contacts but also the right time to reach them. Their customers wanted better timing signals to know when a prospect was ready to act, as reaching out at the wrong moment leads to no response. RocketReach had a limited in-house system that tracked only three event types, and maintaining it was a burden on their small data team.

Autobound solved this by providing its comprehensive signal data, including funding rounds, leadership changes, and hiring trends. This data was integrated directly into RocketReach's Person and Company Search via JSONL files delivered to Google Cloud Storage. The solution expanded the number of buying triggers from 3 to 48 and increased the refresh rate of signals from weekly to daily. This gave RocketReach users the critical "when" to act, making their outreach more timely and relevant without the maintenance overhead. The integration from first delivery to live production was completed in about one month.

RocketReach