Case Study: Informa TechTarget boosts retention with Autobound API-powered IntentMail

Informa TechTarget boosts retention 30% with Autobound

Informa TechTarget, a global leader in B2B technology media and data, faced a challenge with its Priority Engine platform. While the platform identified high-intent prospects, its users still had to spend 20-30 minutes manually writing personalized emails, creating a significant bottleneck. Building an in-house solution to automate this would have taken 8-12 months and cost over $400,000.

By integrating Autobound's API to create the IntentMail AI feature, Informa TechTarget enabled users to generate hyper-personalized emails in seconds. This solution combined TechTarget's intent data with Autobound's extensive external insights. The results included a 30% increase in user retention, over 250,000 messages generated, and email writing that was 60-120 times faster, saving the company over $400,000 in development costs.

Informa TechTarget