Case Study: Informa TechTarget books 184 meetings and drives $273K in revenue with Autobound

Informa TechTarget books 184 meetings and $273K in revenue with Autobound

Informa TechTarget's go-to-market team faced a significant scalability challenge. Their sales development representatives were overwhelmed by a massive database of contacts spread across six distinct business units. The manual process of researching and writing personalized outreach was a major bottleneck, preventing them from engaging hundreds of thousands of qualified prospects and leaving substantial revenue on the table.

Autobound implemented its AI-powered platform to automate research and personalize outreach at scale. The solution enabled Informa TechTarget to activate previously untouched contact segments with relevant, high-quality messaging. As a result, Autobound helped book 184 meetings and generate $273,000 in closed revenue for just one business unit in seven months, delivering a 4x ROI and a projected 9x annual return.

Informa TechTarget