Case Study: Five Star Bank empowers small business banking with Autobooks

Five Star Bank leverages Autobooks to serve $5 billion of community banking

Five Star Bank, a community bank serving Western and Central New York, faced the challenge of its small business customers increasingly turning to external apps like PayPal and Square for digital payment and invoicing solutions. Lacking the budget of larger institutions to build a comparable service, the bank needed a more thoughtful digital strategy to serve this evolving customer base and keep deposits within the bank. They partnered with vendor Autobooks to integrate a small business accounting solution.

By implementing Autobooks through their existing Q2 digital banking platform, Five Star Bank provided customers with a seamless tool to send invoices and receive payments digitally. The solution from Autobooks created a win-win: small business customers gained vital digital tools, and the bank ensured those transaction dollars remained within its institution instead of flowing to an outside digital wallet. This partnership allowed Five Star Bank to enhance its digital footprint while maintaining its cornerstone community banking model.

Five Star Bank