Case Study: 4Front Credit Union drives small business growth with Autobooks

Digital Solutions for a Unique Business Market

4Front Credit Union, a Northern Michigan credit union, needed a way to better serve business members in a highly seasonal economy and compete with larger banks’ business services. To strengthen its digital-first strategy, 4Front Credit Union turned to Autobooks, using its invoicing, payments, and accounting tools to offer a more compelling small business banking experience.

Autobooks helped 4Front Credit Union position business services in a simple, relevant way through coordinated marketing, member communications, and targeted local advertising. The result was 72% qualified small business member adoption, $2.5 million in invoices sent by small businesses, and 34% growth in Autobooks over the past 12 months, with 7% product adoption in the first year alone.

4Front Credit Union

Keith Carey

Vice President of Marketing