Case Study: ChoiceOne Bank wins small business payments with Autobooks

ChoiceOne Bank reduces third-party payment reliance with Autobooks across 35 Michigan offices

ChoiceOne Bank, a $2.4 billion community bank based in Michigan, faced the challenge of meeting the digital expectations of its small business customers. The bank needed to compete with popular third-party payment apps like Square and PayPal to retain customer relationships and checking accounts. To address this, ChoiceOne partnered with Autobooks to expand its digital offerings with integrated invoicing and payment tools.

The solution implemented by Autobooks provided integrated payment acceptance and small business cash flow management tools directly within the bank's digital platform. This allowed ChoiceOne to offer technology that reduced its business customers' reliance on external apps. The results were highly successful, with Autobooks enabling the bank to fight the battle on the payments front, retain vital customer relationships, and keep checking accounts. The partnership with Autobooks gave the community bank a competitive edge and allowed it to remain dominant in its market.

ChoiceOne Bank