Case Study: Bank of Tennessee boosts small business engagement with Autobooks

Bank of Tennessee boosts sign-ups 366% with Autobooks

Bank of Tennessee, a full-service community bank, faced the challenge of providing modern digital tools to its busy business customers who could not always visit a branch. To compete with fintech challengers, the bank partnered with Autobooks to integrate its digital invoicing and payment acceptance solution into their online business banking channels.

By implementing Autobooks, the bank provided an integrated and easy-to-use platform for its business customers. The solution was a significant success, resulting in a 366% increase in product sign-ups and fostering long-term customer loyalty through recurring payment cycles. Autobooks also provided valuable transaction data that helped the bank refine its customer outreach and messaging.

Bank of Tennessee