Case Study: Pieta House improves address accuracy and t-shirt delivery with Autoaddress

Pieta House improves t-shirt delivery accuracy for 150,000 Darkness Into Light participants with Autoaddress

Pieta House, a suicide prevention charity known for its annual Darkness into Light fundraising walk, faced a significant challenge with incorrect address data. This occurred because their registration form used free text fields, leading to a high volume of returned event t-shirts and substantial financial costs from postage and administration. Pieta House sought an error-free address capture and validation tool, which led them to implement the Autoaddress solution.

By integrating the Autoaddress jQuery Plugin on their website, Pieta House was able to validate addresses in real-time during the registration process. This ensured accurate deliveries of t-shirts to over 150,000 participants, eliminating the financial impact of returns and streamlining the user experience. The implementation of Autoaddress provided the charity with peace of mind that every address captured was correct, directly contributing to the event's success.

Pieta House