Case Study: Pals Socks achieves secure, reliable online sales with Authorize.Net

Pals Socks - Customer Case Study

Pals Socks, founded by Hannah Lavon, creates playful mismatched socks that promote friendship and acceptance. Starting with little capital and no retail or payments experience, the company needed a way to sell online securely and reliably—integrating payments with its WooCommerce storefront and protecting against fraud. Authorize.Net (including its Advanced Fraud Protection Suite) became their chosen payment provider.

Authorize.Net integrated with Pals Socks’ WooCommerce cart to provide a straightforward payment gateway and automated fraud protection that declines suspicious cards. As a result, Pals Socks was able to complete its first online sale and scale a reliable e-commerce operation across pop-ups, retail partners and international markets (USA, Canada, Australia, Europe and South America). Pals Socks credits Authorize.Net with making online payments easy, reducing fraud risk, and enabling the growth of its digital storefront.

Pals Socks

Hannah Lavon

Founder