Case Study: Merchant Automotive achieves fraud protection and streamlined payments with Authorize.Net

Merchant Automotive on How to Attract Customers

Merchant Automotive, founded by Eric Merchant in 2004 and based in Zeeland, MI, designs and manufactures custom Duramax/Allison performance products and runs a large e-commerce site that drives the majority of its business. The company was facing rising, costly fraudulent transactions with its previous payment provider and needed a secure payment solution that would protect online, retail and service-shop sales.

Merchant Automotive switched to Authorize.Net, using its payment gateway and the included Advanced Fraud Detection Suite to process payments on merchant-automotive.com as well as in-store and at the service desk. Authorize.Net’s fraud-detection tools helped the company identify, manage and prevent suspicious transactions, reducing fraud-related losses and enabling more secure processing of its largest revenue channels.

Merchant Automotive

Jereco Price

Marketing Manager