Case Study: LensDirect.com increases revenue and boosts AutoRefill order success by nearly 20% with Authorize.Net Account Updater

LensDirect.com Shares How It Increased Its Revenue Using Account Updater with Authorize.Net

LensDirect.com, an online retailer of name‑brand contact lenses, struggled with lost recurring orders and payment interruptions when customers’ stored credit cards expired or changed — a particular problem for its AutoRefill subscription program. To address this, LensDirect.com partnered with Authorize.net and implemented the Account Updater service.

Authorize.net’s Account Updater automatically refreshes card data in LensDirect.com’s CIM database, reducing failed payments on AutoRefill orders; as a result, LensDirect.com saw successfully placed and shipped AutoRefill orders increase by almost 20%, recovering revenue that had previously been lost to expired or changed cards and improving overall payment reliability.

LensDirect.com

Justin Tamburro,

Vice President of Operations