Case Study: LensDirect.com increases revenue with Authorize.net

LensDirect.com boosts AutoRefill shipped orders by 20% with Authorize.net

Authorize.net worked with LensDirect.com, an online retailer of contact lenses and vision care products. The customer faced a common issue in their subscription AutoRefill program: a significant portion of recurring orders were failing due to expired or changed credit card information, leading to lost sales and potential customer disruption.

By implementing Authorize.net's Account Updater service, LensDirect.com automatically kept customer payment information current. This solution seamlessly updated their Customer Information Management (CIM) database. As a result, Authorize.net helped dramatically improve sales within the AutoRefill program, increasing successfully placed and shipped orders by almost 20%.

LensDirect.com