Case Study: Mobile Home Parts Store achieves dramatic conversion lifts and faster repeat checkouts with Authorize.Net (CIM)

How Cards on File Can Help Business Soar

Mobile Home Parts Store, an online retailer founded in 2002, needed a mobile‑responsive e-commerce site and a secure way to store customer payment information. Although the company already used Authorize.Net for payment processing, customers were required to re‑enter credit card details on every purchase, creating friction for frequent buyers and limiting conversion.

Working with 216digital, Inc., Mobile Home Parts Store launched a redesigned, mobile‑responsive site and a custom integration of Authorize.Net’s Customer Information Manager (CIM) into their Miva shopping cart so customers could securely keep cards on file. The Authorize.Net CIM implementation delivered immediate results: in the first five days conversion rates rose 66.39% on desktop, 56.08% on mobile, and 133.48% on tablets, while checkout speed and repeat‑buyer convenience significantly improved.

Mobile Home Parts Store

Tim Peele

Owner