Case Study: Basic Outfitters achieves secure, convenient online sales with Authorize.Net

How Basic Outfitters used Convenience to Boost their Business

Basic Outfitters, founded by Laura and Michael Dweck, is a direct-to-consumer basics brand that helps customers refresh essential apparel affordably through offerings like the Create-a-Drawer (up to 19 basics for $60). To make online shopping secure and reliable, Basic Outfitters partnered with Authorize.net and implemented Authorize.net’s Advanced Fraud Detection Suite to protect customer transactions.

Authorize.net provided payment processing and fraud-protection tools that enabled Basic Outfitters to accept credit cards securely, increase convenience for shoppers, and reduce fraud-related losses. The Advanced Fraud Detection Suite proved reliable and accurate, helping the company save money while supporting its online growth and seamless customer experience.

Basic Outfitters

Michael Dweck

Co-founder and President