Case Study: KinkyCurlyYaki achieves secure, scalable online sales with Authorize.Net

How a Secure Payment Gateway Helps Pave the Path to Success

KinkyCurlyYaki, founded by Vivian Kaye, is a leading provider of kinky, curly and textured hair extensions created to serve Black women and women of color. Selling exclusively online since 2012, the brand needed a secure, reliable payments partner that could integrate with its Shopify Plus workflow and protect against fraud — so KinkyCurlyYaki chose Authorize.Net, using eCommerce Payments, the Advanced Fraud Detection Suite, and 24/7 customer support.

Authorize.Net integrated its eCommerce Payments and Advanced Fraud Detection Suite with KinkyCurlyYaki’s Shopify Plus store and provided around‑the‑clock support, delivering instant alerts on suspicious transactions and reliable payment processing. The solution gave the team peace of mind, strengthened customer trust, and enabled the business to scale its online sales safely — Authorize.Net’s fraud protection and 24/7 support were cited as game changers for secure, continuous operations.

KinkyCurlyYaki

Vivian Kaye

Founder