Case Study: Colonel De Gourmet Herbs & Spices achieves online growth and customer engagement with Authorize.net

Colonel De’s Herbs & Spices–Connecting with Customers on- and Offline

Colonel De Gourmet Herbs & Spices, founded by De Stewart, grew from two folding tables at farmers markets to three stores and an online shop and needed to better connect customers on- and offline while scaling operations. To support its e-commerce and digital presence, Colonel De partnered with Authorize.Net (a Visa solution) to power online payments and help integrate its website, social outreach, and customer communications.

With Authorize.Net enabling smooth online transactions, Colonel De Gourmet Herbs & Spices expanded its digital marketing and customer engagement: the business now offers nearly 500 herbs and blends, operates three stores and a 1,000‑sq‑ft warehouse with 22 employees, and has close to 6,000 Facebook fans (about a 35% increase year-over-year), grew its email base 16%, and maintains average online reviews of 4.8/5. Authorize.Net’s solution helped streamline the online component of this growth, supporting increased sales and stronger customer engagement.

Colonel De Gourmet Herbs & Spices