Case Study: Wiggly Wigglers achieves scalable subscription growth and improved operational efficiency with Authorize.Net Payment Gateway

Authorize.Net Payment Gateway enables small business to provide superb service

Wiggly Wigglers, a small Herefordshire business that sells live worms, flowers and related products, faced a surge of low‑value, repeat orders that became resource‑intensive and hard to manage with its existing payment gateway. Seeking a way to offer a flexible "subscribe and save" service to reduce manual work and improve customer convenience, Wiggly Wigglers adopted the Authorize.Net Payment Gateway.

Authorize.Net implemented its Customer Information Manager and payment gateway services to enable recurring subscriptions, multiple online payment options and tokenized payment storage; this allowed Wiggly Wigglers to grow its subscribe‑and‑save range from 2 to 17 products in the first year, achieve 350+ active subscriptions (rising to 1,100+ in peak periods), and deliver a 10% saving for subscription customers while reducing staffing costs and simplifying PCI compliance.

Wiggly Wigglers

Heather Gorringe

Managing Director