Case Study: Vida Del Padel fills off-peak courts and boosts bookings with Authic

Vida Del Padel boosts off-peak bookings 25% with Authic

Vida Del Padel, a multi-location padel operator, faced the common industry challenge of low court utilization during off-peak hours. To address this, they sought ways to create recurring activity and fill these quiet periods more effectively. They implemented tactics including the creation of a "Monday Morning Americano" tournament, alongside utilizing the vendor Authic's loyalty and player engagement platform.

Authic's solution combined player data analysis with a white-label loyalty program. This allowed the club to target specific players with personalized offers and reward behaviors like off-peak bookings. By offering extra loyalty points for playing during selected quiet hours, Authic helped shift demand. As a measurable example from another club using Authic, Padelcentrum Bol reported a 25% increase in off-peak bookings over eight months.

Vida Del Padel