Case Study: DNA Beauty achieves 83% repeat visits in 5 months with Authic Loyalty App

83% Repeat Visits in 5 Months What DNA Beauty Did Right

Authic worked with DNA Beauty, a premium beauty salon group in Slovakia, to address the challenge of client retention. The salon sought to move beyond its existing luxury experience to gain deeper insight into customer behavior and create a structured loyalty program that would drive repeat visits without relying on discounts.

Using Authic's white-label loyalty app, DNA Beauty implemented a program where clients could earn points for bookings and purchases. The solution delivered significant results: within five months, they activated 2,511 users and achieved an 83% repeat visit rate among them. Authic's platform also helped the salon gain 807 new social media followers and track the earning of over 382,000 loyalty points, creating a measurable system for long-term growth.

DNA Beauty