Case Study: The Aubrey achieves 92% occupancy in four months with Authentic

The Aubrey reaches 92% occupancy in four months with Authentic

Authentic was engaged by The Aubrey, a first-of-its-kind Class A boutique multifamily property in Minneapolis's historic Kingfield neighborhood. The challenge was to create visibility and demand from scratch in an untested submarket with no established comps, all while launching during the off-season. The brand needed to quickly earn the trust of the local, community-rooted residents.

Authentic's solution involved extensive demographic research to shape an elegant and modern visual and verbal identity, which was carried through all signage, an early website launch, and marketing automations. They activated paid search and social campaigns to build a strong pre-leasing pipeline. This strategy resulted in a highly successful lease-up, with The Aubrey reaching 92% occupancy in just four months, a standout result for a new property type launching in the off-season.

The Aubrey