Case Study: Riley achieves lease-up three months ahead of schedule with Authentic

Riley leases up 3 months ahead of schedule with Authentic

Authentic was engaged by Riley, a Class A multifamily property in a prime Minneapolis suburb, to overcome a significant challenge. The new property was entering a market with little existing high-end rental precedent and needed a brand and digital strategy that would capture the attention of a millennial and Gen Z audience shopping primarily online. Without a differentiated approach, the property risked a slow lease-up.

Authentic built a sophisticated, contemporary brand from the ground up and deployed it across all touchpoints, including a robust property website and targeted paid media campaigns. This comprehensive solution drove a lease-up that finished three months ahead of the stabilization schedule. According to Authentic, this accelerated pace provided the developer with the leverage to raise rents multiple times, directly converting the timeline performance into increased revenue.

Riley