Case Study: Rael Corp achieves 800+ early leases and a Titan Award with Authentic

Rael Corp drives 800+ early leases for Charme on Eagle with Authentic

The customer, Rael Corp, faced the challenge of launching a new student housing community, Charme on Eagle, for the University of North Texas. Pre-leasing began over a year before the building would open, requiring them to build demand and trust with a student audience for a property still under construction. They partnered with the vendor Authentic to develop a dynamic brand and a full digital leasing ecosystem.

Authentic implemented an end-to-end Demand-to-Door strategy rooted in the local creative culture. They built a high-converting website and ran targeted paid campaigns and email drips. This solution drove over 800 early leasing conversions and earned the campaign a Property Titan Award for Best Advertising. Authentic successfully launched the community with significant traction in the competitive student market.

Rael Corp