Case Study: Maple Square Achieves 50% Pre-Lease Before CO with Authentic

Maple Square reaches 50% leased before CO with Authentic

Authentic helped Maple Square, a new 145-unit multifamily property in Danvers, MA, overcome the challenge of entering a competitive market. The client, transitioning from hospitality, needed a partner to translate their service-oriented approach into a full branding, marketing, and lease-up plan to drive pre-leasing.

Authentic implemented its go-to-market Playbooks, creating a brand that highlighted the local North Shore area to generate demand. This strategy was highly successful, resulting in Maple Square reaching 50% leased before even receiving its certificate of occupancy, a rate that was ahead of the submarket's pace.

Maple Square