Case Study: Kenton House builds a pre-leasing pipeline before launch with Authentic

Kenton House builds a pre-leasing pipeline before launch with Authentic

Kenton House, a Class A multifamily development on St. Paul's historic Grand Avenue, faced the challenge of building a brand that felt authentic to the tight-knit neighborhood while reaching a key audience of long-time city residents. The vendor Authentic was engaged to create a brand foundation and a demand-generation strategy to build momentum before the property's official launch.

Authentic conducted deep neighborhood research to develop an elevated and timeless brand positioning. They implemented an integrated strategy that included on-site signage to capture leads, an early splash page, and a sustained email nurture campaign. This approach by Authentic built a sizable, genuinely engaged pre-leasing pipeline and an organic email audience that significantly beat industry benchmarks for open and click-through rates well before formal leasing began.

Kenton House