Case Study: Charme achieves 600+ pre-leasing leads before opening with Authentic

Charme generates 600+ pre-leasing leads before opening with Authentic

Authentic was engaged by Charme, a 291-unit student housing community near Georgia Southern University, which faced the challenge of pre-leasing its luxury units in a highly competitive market. Despite its prime location and high-end amenities, the project required a comprehensive and non-templated go-to-market strategy that seamlessly integrated branding, leasing, and resident experience to succeed before its opening.

The solution implemented by Authentic involved building a resonant brand positioned as "a new chapter in student living," supported by bold visuals and lifestyle-focused content. This was connected to a demand engine synchronized with the academic calendar, utilizing email nurture systems and targeted paid advertising. The approach by Authentic generated over 600 pre-leasing leads, building significant leasing momentum more than a year before opening and setting a new standard for student living at the university.

Charme