Case Study: Akin builds a warm, wellness-led multifamily brand and drives leases with Authentic

Akin turns under-projected leasing into signed leases with Authentic

The customer, akin, a multifamily property in Minneapolis, faced the challenge of creating a brand that would stand out in its active submarket. They needed to communicate warmth, wellness, and community connection to attract younger renters who value wellbeing, moving beyond just polished visuals to a brand with a purpose. The vendor Authentic was engaged to address this challenge.

Authentic built a comprehensive brand system and leasing strategy for akin, centered on a soothing visual palette and genuine messaging. They extended this into a full leasing engine, including digital advertising and email nurture. When initial leasing was under projection, Authentic scaled the digital ad spend and activated the email infrastructure to convert leads. This integrated approach successfully turned a warmed-up prospect list into signed leases.

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