Case Study: Sunseeker Charters achieves a smarter yacht search experience with Authentic Style

Sunseeker Charters overhauls digital content in under 2 months with Authentic Style

Authentic Style was hired by Sunseeker Charters, a yacht charters business based in Poole, to overhaul its outdated website. The customer's challenge was to shift the site's focus from simply showcasing its fleet to creating a more dynamic experience centered around helping visitors search for and find their ideal yacht charter holiday based on specific criteria.

The solution implemented by Authentic Style was a custom WordPress website featuring a design focused on a prominent search function, detailed yacht and destination pages, and a deep integration with the customer's CRM to automatically sync data. The project was delivered ahead of schedule, and Sunseeker Charters reported being extremely happy with the outcome and was already receiving positive feedback on the new site from its users.

Sunseeker Charters