Case Study: Youi (Australian insurer) achieves frictionless social login and improved customer experience for its Rewards app with Auth0

Youi Frictionless Login and Improved Customer Experience for Insurance Rewards App

Youi is an Australian, customer-focused insurer that wanted to reduce friction in its Youi Rewards app — a tool that rewards policyholders for engagement — but the app’s traditional username/password login was hurting user experience and scaling. With demand rising and execution speed critical, Youi needed a faster, more user-friendly authentication approach that preserved strong security.

Youi selected Auth0, which delivered a rapid Xamarin-based proof of concept and enabled social logins (Google and Facebook) plus robust identity management. The result was a quicker launch, simpler login flow, improved app engagement and monitoring, and greater confidence in customer data security — outcomes that exceeded expectations and opened the door to broader use of Auth0 across Youi’s products.

Youi

Doug Inman

Chief Information Officer