Case Study: WineDirect achieves scale—supporting 1,800 wineries and 5M orders annually while saving $100,000 with Auth0

WineDirect Supports 1,800 Wineries, Processes 5M Orders Yearly with Auth0

WineDirect is a leading direct-to-consumer platform for wineries, serving 1,800 winery customers and processing about 5 million orders annually across the U.S., Canada, and Australia. As it expanded, WineDirect needed a standardized, easy-to-integrate Single Sign-On solution that would work for customers with varied technical capabilities and support a move to a microservice architecture—something building in-house would have been complex, error-prone, and costly.

By adopting Auth0, WineDirect deployed a working SSO prototype within a week and moved to production in under six months, gaining OAuth/OpenID-based authentication, centralized token management, and seamless cross-service login. The integration eliminated the need for additional full-time developers, enabled scalable microservices, and saved the company roughly $100,000 per year while delivering reliable, low-maintenance authentication for its platform.

WineDirect

Devin Loftis

VP of Product