Case Study: Whitbread achieves a secure £1.2B hotel website and streamlined bookings with Auth0

Whitbread Secures £1.2 Billion Hotel Website with Auth0

Whitbread PLC, owner of the UK’s leading hotel chain Premier Inn and several restaurant brands, serves over five million customers a month across 800+ locations. Facing friction from customers having to re-register across multiple brands and domains, Whitbread needed seamless, secure authentication and session persistence to improve user experience and boost booking values.

Whitbread onboarded Auth0 in three months to enable one‑click authentication, cross‑domain session persistence, and progressive profiling. The integration streamlined bookings, increased average booking value as more users signed up, provided reliable uptime with zero service outages, and secured the company’s £1.2 billion website while giving the team a roadmap for expanding identity functionality.

Whitbread

Danny Goodwin

Digital Delivery Manager