Case Study: fuboTV achieves 50% ROI and scalable authentication for live events with Auth0

Sports-centric streaming Service fuboTV Sees 50% ROI just from Auth0’s Security

fuboTV is a North American sports-focused streaming service that aggregates live and on-demand content from dozens of leagues and hundreds of channels to serve cord-cutting fans. Facing fragmented media rights, large market variability and a small engineering team, fuboTV needed a robust, scalable solution for authentication, authorization and defense against brute-force and DDoS attacks.

By adopting Auth0’s hosted login, OAuth integrations and dynamic sign-in/on scaling, fuboTV offloaded identity work, sped TV Everywhere third-party integrations and detected attacks early. The partnership enabled reliable scaling for peak events (e.g., the Super Bowl), delivered lower latency streaming, reduced engineering overhead — and yielded at least a 50% ROI from security benefits alone.

fuboTV

Sung Ho Choi

Co-Founder & Chief Product Officer