Case Study: SiteMinder achieves seamless, secure SSO for 30,000 hotels with Auth0

SiteMinder Enhances Experience, Security for 30,000 Hotels With Auth0

SiteMinder is a global guest-acquisition platform for hotels, serving around 30,000 properties and processing more than 87 million bookings a year. As its product portfolio grew, customers faced a fragmented experience with each service requiring separate logins, creating frustrating password management and undermining a consistent, secure user journey.

SiteMinder integrated Auth0’s SSO to consolidate its products onto a single dashboard, giving hotel customers seamless, secure access across services. The Auth0 solution operates “invisibly,” reducing SiteMinder’s development and maintenance burden (avoiding hundreds of thousands in annual costs), speeding innovation, and streamlining customer and partner interactions to support ongoing growth.

SiteMinder

Mike Rogers

Chief Technology Officer and Co-Founder