Case Study: O'Reilly Online Learning achieves rapid B2B expansion and simplified enterprise SSO with Auth0

O'Reilly Online Learning Auth0 SSO Drives B2B Expansion

O’Reilly Online Learning, the SaaS training and content arm of O’Reilly Media, needed enterprise Single Sign‑On to win larger B2B deals and make onboarding seamless for corporate customers. The team faced stringent security and privacy requirements, wide variation in customers’ identity systems (SAML, ADFS, Google Apps), mobile support needs, and the choice of building an in‑house IAM vs. buying a solution.

O’Reilly chose Auth0, used existing Python/Django and OAuth tooling for a quick POC, and rolled a pilot in weeks. Auth0’s rules, mapping and SAML support let O’Reilly integrate web and mobile SSO with minimal dev effort, reduce support overhead, and provision users more easily—resulting in thousands of active users, five enterprise accounts, dozens more customers transitioning to SSO, and a faster path to larger enterprise deals.

O'Reilly

Cris Concepcion

Engineering Manager