Case Study: Cimpress achieves 5-minute onboarding and simplified authentication for 1,500 apps with Auth0

New Business Accessed the Cimpress Platform in 5 Minutes with Auth0

Cimpress, the parent of mass‑customization brands like Vistaprint and National Pen, runs 40+ e-commerce sites and has grown through multiple acquisitions, resulting in ~1,500 applications, 500 microservices APIs and hundreds of UIs. That scale left teams repeatedly building their own authentication (SSO, SAML, federation), creating inconsistent customer experiences and slowing integrations — so Cimpress needed a fast, secure, consistent IAM approach that preserved business autonomy.

Cimpress adopted Auth0 to centralize authentication across APIs and UIs, adding SSO, MFA and Rules Management to replace ad‑hoc methods. The result: rapid, well‑documented onboarding (BuildASign connected in five minutes), broad adoption across services, stronger security and significant developer time savings so teams can focus on product innovation and growth.

Cimpress

Ryan Breen

Director API Management