Case Study: Naranja achieves faster digital evolution and reduced time-to-market with Auth0

Naranja Speeds 'Digital Evolution' with Auth0

Naranja is Argentina’s leading credit card issuer, serving more than 5 million customers and expanding its offerings into financing, payments, travel, insurance, merchant services and a marketplace. As the company moved to consolidate a customer-centric digital ecosystem, it needed seamless, scalable authentication across multiple business units and B2B partners without diverting time and budget to build identity systems in-house.

Naranja adopted Auth0’s Identity-as-a-Service — leveraging Universal Login, Rules and API security — to centralize authentication for consumer and partner integrations. The solution secured access, accelerated time-to-market, freed developers to focus on core products, improved scalability for new partnerships, and helped pave the way toward a fully functional Naranja API marketplace and more personalized digital experiences.

Naranja

Javier Voos

Head of Engineering