Case Study: InterMiles achieves seamless, secure web-scale SSO with Auth0

InterMiles SSO Makes for a Seamless Travel Experience

InterMiles (formerly JetPrivilege) is a large travel loyalty and rewards program that needed a secure, nearly invisible identity solution to protect valuable points and personal data while enabling single sign‑on across hundreds of partner sites. Faced with a legacy CRM not built for SSO and a tight launch timeline, the company required an identity provider that could act as both IdP and SP, integrate with existing systems, and support consumer SSO at web scale.

After a competitive selection InterMiles chose Auth0, whose developer‑friendly platform and custom database connectors were implemented in weeks. Auth0 delivered secure, multi‑partner SSO (including on‑premises deployment), simplified partner integration, high availability, and a path to social profile enrichment — resulting in a fast rollout, smoother member experiences, stronger partner relationships, and a scalable foundation for future analytics and personalization.

InterMiles

Amol Date

Director, CRM & Product Development