Case Study: Innit (Connected Food Platform) achieves rapid, secure connected-kitchen integration with Auth0

Innit Cooks Up Connected Ease with Auth0

Innit, a Silicon Valley startup behind the Connected Food Platform, helps consumers and appliance partners create a seamless, personalized cooking experience across smart kitchen devices. As it aimed to be an agnostic hub for multiple manufacturers, Innit needed fast, secure, user-friendly authentication to get customers cooking quickly instead of wrestling with passwords and to simplify integrations for partners like Electrolux.

Innit chose Auth0 to offload identity, meet standards like OAuth2/OpenID Connect, and avoid building and maintaining an in‑house system. The team had a proof of concept running in under a week versus an estimated three engineers for two months, implemented single sign‑on and CI-driven tenant configuration, reduced maintenance overhead, and now recommends Auth0 to partners for easier, secure integration.

Innit

Eugenio Minvielle

President and Founder